Tuesday, November 16, 2010

FDA proposes new line of cigarette warning graphics

After being granted the power to regulate tobacco products for the first time last year, the U.S. Food and Drug Administration (FDA) has come up with a new anti-cigarette marketing campaign that the agency hopes will help deter people from smoking. According to a recent New York Times report, the FDA has proposed 36 graphic warning labels it hopes to plaster on cigarette cartons and advertisement billboards in the near future.

The graphics include a picture of corpse feet with the tag line, "Warning: Cigarettes cause fatal lung disease". And another shows a dead body in a casket with the caption, "Warning: Smoking can kill you". On the cartons themselves, the proposed warnings are designed to take up half the box. And on billboards, the warnings will cover 20 percent of the overall advertisement. Read more...

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